Good Sock is a personal passion project that I want to some day fully pursue. The idea is simple: make good socks that help support good people.
The idea is that a portion of the proceeds from each sock sale would go towards different non-profits. That way every time you think, "Damn these socks are soft," you aren't just reminded of the quality of the socks, you are also reminded of person that you are when you support Good Sock.
The brand centers around a black and white mark that pairs with a changing set of seasonal illustrations and colour schemes.