OU Innovate is an app that helps students at the University of Oklahoma to find parking and claim rewards. We worked with OU Innovate to roll out their brand. They already had an identity, but We collaborated with their team to expand that into stellar illustration and fun language that would captivate students on campus. We helped them identity key demographics within different sections of campus and targeted these messages towards those specific demographics. This roll out was wildly successful for OU Innovate; it was implemented through social media, yard signs, bus signs, computer backgrounds, way finding, animation, and environmental graphics.