Paper Pig is a corporate shredding company based out of Wichita Falls, TX. They specialize in on-site secure document destruction. For this identity, we wanted to establish a more human and friendly brand for Paper Pig. We changed their name from The Paper Pig Shredding Co. to Paper Pig and updated their pig to make it more friendly and approachable than their previous hog. The wordmark is a system of custom wordmarks that can each work individually, or together in motion. We chose to elongate the vertically of the wordmark and modify the counterspaces to occupy the same space as the strokes. This — in conjunction with the undulating baseline and cap height — makes the wordmark feel like shredded paper, especially when it is reversed out in white.