For the OU SOVA 103rd Annual Student Exhibition, we created a system of logos that vary in every context. They are based on modernism, cubism, futurism, and abstract expressionism. The variations more fully capture the idea that "Art is Moving" than one singular logo could. The applications make use of physical interactivity to engage the viewer more fully and further the conversation between physical things and digital production.
See full piece at womeninart.info
"Where Are All the Women" is an infographic addressing the extreme gender bias in art museums, particularly the MoMA, the MET, and the Guggenheim. Each statistic was painted on top of a painting from the museum to which it applies. We decided to paint over the individual paintings because to fix the gender bias, we would literally have to "paint over" art history as it is today. The pink typography represents the feminist voice as it is perceived by museums today: an annoyance. All of the paintings are female nudes, because this is the easiest way for a woman to get into an art museum.
Pretty is an Oklahoma City based makeup company. The specialize in vintage makeup, and their goal is to make high-end makeup artistry available to all women in Oklahoma. They want to help people feel pretty and happy.
Sviluppo is a corporate consulting company based in Washington. They partner with energetic and rebellious start-ups to maximize efficiency.
The Nature Conservancy is a global organization working towards education, conservation, and action on climate change. They are multidisciplinary and diverse.
OU Innovate is an app that helps students at the University of Oklahoma to find parking and claim rewards. We worked with OU Innovate to roll out their brand. They already had an identity, but we worked with them to expand that into stellar illustration and fun language that would captivate students on campus. We helped them identity key demographics within different sections of campus and targeted these messages towards those specific demographics. This roll out was wildly successful for OU Innovate, implemented through social media, yard signs, bus signs, computer backgrounds, way finding, animation, and environmental graphics.
Silent Spring is a classic book with lasting implications. We redesigned and reset the type to make the book more legible, engaging, and meaningful in our era while communicating the continued seriousness of the issues Rachel Carson addresses.
Cat Dog Sit is a group of professional house sitters. They travel all around the U.S., Canada, Australia, and the U.K. to babysit cats and dogs while their owners are away. They are trained to handle and care for the grumpiest pooches and craziest kitties.
They wanted a really flexible mark that could work in extremely wide situations, as well as really tall situations. We chose to use the rebus of a grumpy cat and dog and an arrow to communicate "Cat Dog Sit." This is strengthened when it is paired with or near the type.
Lajkó is a line of paint inspired by Marcel Breuer. He was a Hungarian modernist, architect and furniture designer known as Lajkó to his friends. They described him as an efficient and methodical man who kept everything. Lajkó paint is meant for those who do things themselves, who are efficient and methodical in the same ways Breuer was.
The design of the packaging is inspired by Breuer’s use of materials, especially his ability to make concrete something so much more than concrete. It is influenced by razzle dazzle camouflage, and the idea of making something in plain sight look different.
Fedora is a high-end artisan paint company for the DIY-er who prefers a brush to a roller. Fedora is for the classic, yet bold adventurer who takes life at a more relaxed pace. This packaging label system makes use of glass and architectural photography on transparencies to allow the paint in the jar to literally give colour to the images.
The goal of this project was to create a common visual language for the historic churches of Oklahoma City and a map for a tour. The map includes a brief historical blurb about each church as well as an address for easy navigation. This project encourages people to get out and walk the city while exploring Oklahoma-specific history.
The yarn industry is plagued by inconsistency and poor design. Enter Half. We designed a system for the labels that puts all of the necessary information in a functional place, so it can always be found when it is needed. The poster announcing the system was constructed by hand entirely out of yarn.
"Let's Go Districting" was a project to make the districts of Oklahoma City more clearly defined and accessible to the user. This symbol set gives the districts a strong balance between their own personalities and a common visual language.