We call ourselves Half because we believe that it is better to balance than burn out. We spend a portion of our time working on personal-growth projects to balance out our professional work. We believe in giving a portion of our labour to nonprofits in need.
Design is purpose, planning, and intention for function. Design is problem solving. Design is communication at its most elevated state. Design frequently makes use of art, because art is such an effective avenue for communication, but design is not art.
Lella and Massimo Vignelli proudly proclaimed that design is interior, architecture, graphic, fashion, product and more. We follow in this ideology. We believe in the power of multiple modes of communication, utilizing a combination of our skills to serve you best.
Because nobody prefers not having fun to having fun. We are diligent, hard-working creatives who understand that having fun doesn't stifle productivity, it stimulates it. The occasional dance party goes a long way.
Paul Rand was famous for saying "Good Design is Good Business." We believe in the tangible powers of narrative, language, visuals, and experience. We view ourselves first as business strategists.
Call us and chat. Pop by some time for a coffee. If you want to talk about design, cool. If you don't, great. We believe that all conversation is productive. After all, we are in the business of communication.
If every problem could be solved the same way, we wouldn't need designers in the world. Each company, person, and product has different audiences, limitations, and unique challenges that require skilled & subtle solution. Luckily, we love subtlety.
We believe in hands-on, experimental, rough draft ideation. We like thinking through options with you. We explain our rationale at every step. Getting it right the first time around often requires getting it wrong behind closed doors. We learn from mistakes.
If it takes us 100 hours to solve your problem, why should you be punished for that? If we solve it quickly why should that equal a less valuable solution? We will always be upfront about the cost and value of our services, because you shouldn't have to worry.